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RIVINGTON roi Rebis (RRR123) is a Los Angeles-based streetwear label created by former rock 'n' roll singer Rivington Starchild in 2019. The brand's name pays homage to Starchild's beliefs in alchemy and divine thinking, as well as the cities of Los Angeles and New York City that shaped his upbringing. The label's collections are inspired by the culture and energy of rock 'n' roll, and often feature oversized fits, unique designs, and bold graphics.