Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury ready-to-wear with its 1966 Saint Laurent Rive Gauche collection. This new approach represented a critical first step in the modernization of fashion. The French label’s debut prêt-a-porter line set a standard of youth and freedom expressed with a sophistication; it was couture inspired by pop culture. Now, under the creative direction of Anthony Vaccarello, appointed in 2016, Saint Laurent continues to uphold a legacy of modernity, refinement, and rebellion.
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