Vetements is a French luxury fashion brand founded in 2014 by Demna Gvasalia and Guram Gvasalia, known for a disruptive, "anti-fashion" ethos that blends high-fashion with street-culture, deconstructed aesthetics, and oversized silhouettes. The brand gained prominence for its irony and cultural commentary, utilizing bold, everyday logos, streetwear, and unconventional proportions