PALY HOLLYWOOD is a DIY punk clothing label translated into ready-to-wear collections founded by James Franco & Kyle Lindgren. Tattoed motifs centered around the dark & the unsung of Hollywood. Franco’s love for art & Lindgren’s passion for design redefines ‘California Cool’ - Scribbled drawings. Touches of paint. Fucked up hand-knitted sweatshirts. Hand-worked detailing. Each style is produced in limited quantities, hand-painted, & personally worked on.