AMIRI is a Los Angeles-based luxury fashion house founded in 2014 by Mike Amiri, embodying a distinct fusion of rock 'n' roll rebellion, Californian skate/grunge culture, and elevated craftsmanship. Known for its signature distressed denim, leather jackets, and graphic tees, the brand blends gritty, artisanal, "made in LA" aesthetic with high-fashion, positioning itself as a modern, youth-driven alternative to traditional luxury.