Established in 2003 by Lucy Pinter and Flora Evans, Superfine has become well known in recent years as an innovative style leader, making rock and roll jeans with a real London attitude. As one of the first pioneers of the skinny jean silhouette, they quickly gathered a dedicated following around the world. A bit punk, a bit purist, the label has led the way with clean looking denim, free from branding and embellishment. All the time embracing denim's effortlessness, the focus has been fit and fabric whilst keeping the details hidden.

Superfine has stayed stylish in its simplicity whilst always exploring innovative new denim treatments which have been key to the evolution of the label. Collections have consistently kept their finger on the pulse, moving into fresh new silhouettes and always staying on the leading edge.